Endnotes • 17 • Landing Logobama

November 7, 2011

Venerating Sacred Images

1. Barack Obama, Dreams from My Father: A Story of Race and Inheritance (New York: Crown, 1995), 111.

2. DesignBay, “Study of Symbolism and Tradition in US Presidential Logos,” unpublished study, December 9, 2008, was retrieved on October 21, 2009, but can no longer be found at http://logo.designbay.com/articles/study-of-presidential-logos.aspx. The Australian design firm analyzed the logos used by presidential campaigns in the last seven election cycles, from 1984 to 2008, and identified eight key attributes that seem to correlate with either the success or failure of the candidates.

3. Ibid.

4. Ibid.

5. Ibid.

6. Alice Rawsthorn, “Brand Obama, a Leader in the Image War,” New York Times, April 4, 2008, .

7. The Sol Sender interview is at “Sol Sender—Obama Logo Design (Video),” Red Ice Creations, February 2, 2009, http://www.redicecreations.com/article.php?id=5756 .

8. Sender LLC worked in tandem with MODE project managers Colin Carter and Steve Juras.

9. “Sol Sender.”

10. Limited edition silkscreen prints of the design process are available at the Sender company website, http://www.senderllc.com .

11. Lorene Yue and Brandon Glenn, “Chicago Designers Create Obama’s Logo,” Chicago Business, February 22, 2007, .

12. “Canticle of Brother Sun and Sister Moon of St. Francis of Assisi,” Catholic Online, n.d., http://www.catholic.org/clife/prayers/prayer.php?p=183 .

13. Cited in Steven A. Seidman, “Barack Obama’s 2008 Campaign for the U.S. Presidency and Visual Design,” Journal of Visual Literacy 29 (2010): 17.

14. “Sol Sender.”

15. Rawsthorn, “Brand Obama.”

16. “Key People—Sen. Barack Obama (D-IL),” Democracy in Action website, July 21, 2008, .

17. “Obama Pride” changed the original version that was featured when pride.barackobama.com was first launched, but it is still available at http://www.pride.barackobama.com/page/content/lgbthome .

18. Ken Lane, “All Obamaworld Citizens to Be Branded,” Wonkette website, January 10, 2008, http://wonkette.com/343302/all-obamaworld-citizens-to-be-branded .

19. Steven Heller, “The ‘O’ in Obama,” New York Times, November 20, 2008, http://campaignstops.blogs.nytimes.com/2008/11/20/the-o-in-obama/ .

20. Sol Sender affirms that his design team “initially saw the mark through the lens of our work on more traditional consumer or corporate identity systems.” (Heller, “The ‘O’ in Obama”).

21. “Create Your Own Logobama,” Logobama, February 29, 2008, http://logobama.com .

22. Official ornaments were sold at www.store.barackobama.com, but are no longer available. Fortunately, the Logobama holiday cards remain, along with the “Future President” baby Onesie®.

23. Matthew Balan, “CNN Highlights Pepsi and Ikea’s Obama-Inspired Ad Campaigns,” NewsBusters, January 12, 2009, http://newsbusters.org/blogs/matthew-balan/2009/01/12/cnn-highlights-pepsi-ikeas-obama-inspired-ad-campaigns .

24. Jake Tapper, “Yes, We Can (Try to Hop on the Obama Marketing Bandwagon),” ABC News, January 12, 2009, http://blogs.abcnews.com/politicalpunch/2009/01/yes-we-can-try.html .

25. Hoag Levins, “Pepsi Responds to Obama Logo Controversy,” Advertising Age, January 29, 2009, http://adage.com/article/video/pepsi-exec-responds-obama-logo-controversy/134176/ .

26. Bryony Jones, “PepsiCo’s Nooyi: Obama Hits the Spot!,” CNN, January 28, 2011, http://edition.cnn.com/2011/BUSINESS/01/27/switzerland.davos.cocacola.pepsico/index.html ; for a profile of Indra Nooyi, see “PepsiCo: Our Leadership,” Pepsico website, n.d., http://www.pepsico.com/Company/Leadership.html#Nooyi_fb .

27. James Ledbetter, “Obama: The Pepsi Candidate,” Slate, August 21, 2008, http://www.slate.com/id/2198198/ .

28. Malcolm Gladwell, Blink: The Power of Thinking without Thinking (New York: Little, Brown, 2005), 158–59.

29. Ibid.

30. Ibid.

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